While exploring the competition, a few key takeaways emerged:
Navigation Excellence
Only two apps stood out for their clear and user-friendly navigation, greatly enhancing the overall user experience.
Quiz Shortfall
Surprisingly, most apps lacked effective personalised quizzes, a crucial tool for users to find their perfect scent based on individual preferences.
Category Filtering
Just one app nailed it by effectively filtering fragrances into clear categories, potentially revolutionising how users discover scents aligned with their interests.
Description Disparity
Two apps excelled in providing detailed perfume descriptions, while the other two fell short. Detailed descriptions play a critical role in helping users make informed decisions.
Suggestion Success
On a positive note, a couple of apps shone in suggesting new perfumes based on users’ preferences, a significant win for those looking to explore fresh scents.
Missing Purchase Option
A notable gap across all apps was the absence of a direct purchasing option for discovered perfumes, raising questions about the seamless connection between discovery and purchase.
